I fell into my own trap this year

Throughout this year, I kept asking myself:

Who do I want to become?
What do I want my business to be like?
What do I actually enjoy doing?
And I fell into a trap - a template trap. A consumption-over-creation trap. Even as a strategist, I did the exact thing I tell my clients never to do: I compared myself to others.

It’s evil. I thought my tone was too harsh for my dream clients, so I played it safe. And surprise surprise… I started attracting clients who were completely different from what I was aiming for. Because I was talking like them, not like me and my dream clients.
I made “safe” content. I was never “loud” even though I started my business specifically to be loud and say what I wanted to say. But I got scared. I thought people wouldn’t want to work with me if they saw the real me.
That was exactly the problem.

I was never a coward, so here’s me going public: I’m done playing safe 🚫

Next year, I’m stepping into a new chapter - more creating, more doing what I love:

✨ Video + audio podcast - something I’ve been postponing for a year

✨ Being content-first - no convincing people they have a problem, but showing them where their problem lies. Once they trust me, they’ll reach out

✨ Growing relationships with people who already follow me. No cold outreach. No selling or pitching. Just building the trustworthy relationships I do best.

That’s it.

That’s the shift for 2026.

Here’s what I’m curious about:
What’s the one thing you realized this year? Personal or business - I’d love to know. Hit reply.

See you next week,

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That’s a wrap✨

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