Branding that accelerates marketing andsales
Customers are drowning in a sea of competitive food choices. How can we help our “best-fits” intuitively understand the value of our products?
Welcome 👋 Become a HEINZ of your category!
Worked with these ambitious players
Sharpen your positioning and create a pitch that sells
Positioning defines how our product stands out as the best choice for a specific customer group. Strong positioning is the backbone of successful marketing and sales, shaping a company’s messaging, branding, lead generation, and overall sales strategy.
Speak your ideal consumer’s language
Think about it: do people buy a Mercedes because of it’s features or because they wanna be a part of a prestigious crowd?
People buy on emotions, but justify with logic.
Your online shop is almost dead?
You rely solely on retail or restaurants and bars? You have no direct sales, but you’d love to avoid their fees.You would love to build an online shop, but afraid no one is buying food and drinks online?
Brand strategy is acurefor...
👉 people not knowing your business
👉 decreased sales caused by inflation
👉 low ROI on marketing and sales efforts
👉 charging low prices instead of premium
Stepping into new markets?
Are there new competitors? Has customer behavior shifted? Conquering new markets? Let’s talk.
Selling only through retail or restaurants
Wanna avoid high fees and have people buying directly from you, but don’t know how?
I do.
Feeling tired and behind the competition?
An outdated brand can’t attract customers or stand out in a crowded food market. Let's breathe new life into it.
Why choose FROM BLAND TO BRAND?
Brains and guts of a big agency with the passion of a hungry startup: I don't just make things pretty, I build brands based on data.
Why FROM BLAND TO BRAND
👉 Strategy based on research
👉️ No miscommunication and middle men
👉 Expert that scaled a unicorn brand
My promise to you
👉 Your marketing, sales and brand problem cracked
👉 You’re gonna start charging premium
👉 Beginnings of recognisable and trustworthy brand
From Burgenland with ❤️
BEFORE
👉 decreasing sales
👉 no recognisable brand
👉 online shop didn’t generate sales
👉 traditional industry
AFTER
👉 strong positioning
👉 totally new category
👉 optimised online shop
👉 unignorable brand
Winery with great wine, but stuck in Burgenland
After conduction research, I found a gap in the market: fitness enthusiasts that avoid alcohol and empty calories.
increase in brand awareness after positioning (still counting)
client satisfaction rate
Younger generations drink less and have different needs compared to before. This is a difficult situation for a traditional (but so far successful) winery. Tamara did incredible market research, conducted several interviews with our new target audience, sent out surveys, engaged in extensive data analysis and held 4 workshops with us.
Maximilian Herczeg
Weingut Herczeg
Does Your Brand Feel Like You? If Not, Let's Fix It.
Your great story should be told. But if you’re telling 5 different stories, your customers are confused.
FAQs
Find answers to frequently asked questions to better understand our process and value proposition.
A brand strategy is a long-term plan that aligns a company's goals with its customer’s needs and perceptions. It's about making clear decisions on what your brand stands for, how it differentiates from competitors, and how it consistently delivers on its promises across all touchpoints.
Brand design is how your brand looks and feels, using things like logos, colors, and images to visually express what your brand stands for, making it recognizable and consistent with your brand strategy.
It depends on the level of research, size of your company and the timeline.
It depends on the level of research, size of your company and the timeline.
I offer 4 workshops that are included in my brand strategy framework: brand purpose, brand persona & niche, brand positioning and planning for the next year. If your marketing team needs clarity on a current strategy, you can contact me and we can see what's best for you.
The process for brand strategy is simple: 4 workshops with CEOs and decision makers that take around 3h each (but there are breaks, don’t worry 😀). After the second workshop I do the market research based on your ideal customer persona. It can be a combination of different techniques, but I always do deep interviews too. The last part is planning your marketing for the next 12 months - based on your positioning and your ideal customers’ needs.
8-12 weeks.
Yes.
After we’re done, I offer support - of course. It starts from €1995/month - depending on your needs.
I work with the food and beverage industry, focusing on fine food and beverages like wine, chocolate, deli foods, spirits etc.