Wilder Widerstand – How I transformed a traditional brand into an icon
Industry :
Wine / FMCG
Trigger :
Declining sales threatened the future of a traditional winery.
Solution :
Created a new fitness-focused, non-alcoholic wine brand with a bold positioning and identity.
Results :
New product launched, 2,400 bottles produced, national TV coverage, and +20% boost in core wine sales.
The challenge 🧠
Wein Herczeg, a family-run winery with a long tradition, hit a wall. Sales were declining, and they knew they needed to try something new.
The problem? They didn’t know what. Their old business was still working but would inevitably decline in the coming years. They were stuck in the classic innovator’s dilemma: take a leap into the unknown or risk falling behind entirely.
They came to me with a big challenge and an even bigger fear: losing their business.
FROM BLAND TO BRAND’s approach
Here’s where I come in. After digging into their market, customers, and opportunities, I uncovered a game-changing niche: fitness enthusiasts. This audience wanted a guilt-free indulgence - wine without alcohol or empty calories. It was a perfect fit.
Based on this insight, I didn’t just help them reposition their brand. I helped them build an entirely new product line from the ground up. Wilder Widerstand was born.
Together, we turned this insight into action:
💪 A strategy for survival
We defined Wilder Widerstand as a brand for health-conscious wine lovers who still wanted sophistication and flavor.
🖌️ A bold new identity
I created a sleek, vibrant design that spoke directly to their new audience while staying true to the brand’s roots.
📦 Execution that mattered
From packaging to website design to art direction for product photos, every touchpoint told a story that resonated with fitness-focused consumers.
Deliverables
- Comprehensive strategy, positioning, and differentiation framework
- Visual identity, including logo, typography, and color palette
- Packaging and website design for the non-alcoholic wine range
- Art direction for product photography
The results so far ✨
While Wilder Widerstand is still establishing itself in the market, the groundwork has yielded promising results, validating its potential as a market leader in this niche.
👉 Key achievements
We didn’t just make a plan - we made things happen.
- Wilder Widerstand invested in 2,400 bottles of their first non-alcoholic wine and planted new vineyards to support their vision✨
- The product got national TV coverage, putting them in front of an entirely new audience.📺
- Buzz for the new product boosted their traditional wine sales by +20%, bringing attention to their entire business.💸
- Distributors are now lining up, with fitness-focused retailers showing real interest.💪
And here’s the thing: they went from being STUCK and SCARED to being PROUD and CONFIDENT innovators in their field. They’re not just surviving - they’re paving the way for the future.
The bottom line
They came to me afraid they’d lose their business. What they got was a strategy that not only saved it but set them up to thrive in a brand-new market.🌱
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I show stalled companies exactly why they stopped growing and give them a positioning strategy that makes them relevant, differentiated, and impossible to ignore. Case studies and real experience + brand analysis of things that work and why. Weekly.
Tamara's energy and passion is contagious. She is brilliant brand strategist and art director, but what makes her unique is the positive impact she has on the team. She strives for perfection and is meticulous in her work. Every creative team need a 'Tamara' in it.
Sudi Waghmare
Creative Director, Bitpanda
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We just rebranded. Will you redo everything?
Not unless it blocks revenue. We keep what works and fix what doesn’t.
What are the exact steps in the process?
How fast to the first win?
In most cases, the first visible results come within 1–2 weeks, depending on project scope and content readiness. I focus on quick, high-impact improvements early on, then iterate from there.
Languages?
I work fluently in English and German. This allows smooth communication with both international teams and regional clients.
Pricing?
Pricing is flexible and depends on scope, timeline, and complexity. After a quick intro call, I can provide a clear and transparent estimate.
