Bitpanda Stocks ad on rail station

Bitpanda 360

Bitpanda goes everywhere.
Client
Bitpanda
Date
April 2022
Role
Art director, creative lead

You can start investing from €1

Objectives

Elevate Bitpanda's brand recognition.

Foster trust and reliability in the fintech sector.

Communicate the company's commitment to accessible cryptocurrency service.

Developed a cohesive brand narrative highlighting Bitpanda's journey, emphasizing its role as the pioneer unicorn startup in Austria's fintech landscape.

Created a visually appealing brand identity that conveyed innovation, trustworthiness, and accessibility.

Proofed that investing is for everyone, starting from €1.

Bitpanda Stocks ad on a bus station
Before & After

Austria's fintech star goes global 🦄

BEFORE
👉 fintech startup 1M users
👉 no recognisable brand
👉 timeframe 3 years
👉 competitors are much bigger players

AFTER
👉 an icon for trust and transparency
👉 no.1 in the European market
👉 first Austrian unicorn
👉 3M users worldwide

Bitpanda Stocks ad on a building
Bitpanda Stocks banner ad on the street
Case study

Startup with great vision, but zero market presence

Once lost in the crowd with stalled growth, Bitpanda now stands out with a bold brand that resonates with its target audience, achieving ambitious goals and outpacing competitors.

87%

increase in brand awareness after campaigns

96%

client satisfaction rate

Tamara's energy and passion is contagious. She is brilliant brand strategist and art director, but what makes her unique is the positive impact she has on the team. She strives for perfection and is meticulous in her work. Every creative team need a 'Tamara' in it.
Sudi Waghmare

Sudi Waghmare

Creative Director, Bitpanda

Case  studies

Wine & Design

Come to the exhibition, leave with a brand.

Two bottles of Wines of Serbia wine
“Wines of Serbia” wanted to promote Serbian wineries – both big and small. In Serbia there is plenty of very good small wineries in the northern Serbia region called Vojvodina. They are mostly small family businesses and that didn’t care much about the brand or design, but more about the quality of wine.
Bitpanda Stocks pit
Big news from Bitpanda, Austria's esteemed fintech unicorn! They're not just adding stocks to their platform but also giving themselves a fresh new look. It's about making investing easy and looking good doing it.